Common Questions I Get Asked Interact 90 Minute Business Review

Perfect Practice Manager - June SOLD OUT now booking September 5th 2013 An inspirational evening with Dr Simon Thackeray that will help you boost your profits One-to-one business leadership mentoring and dental team development

The Insiders Club - £195 per month

What is it about developing your business and leading your team that they didn't teach you at dental school?

Perhaps you are struggling to grow your business or remain focused on what you really want, for you, your team and your patients?

Maybe you are comfortable with your dentistry but the increasing demands upon you as a business leader are becoming a distraction from the dentistry that you really love? Or, are you considering setting up your first dental business, but unsure of how to get beyond being an associate? There is a way, that will put you in control of your business as much as you are in control of your clinical environment and it doesn’t mean selling your goodwill, spending loads of time away from your chair or even a large financial cost.

Who is Kevin Rose?

Since 2009 I have been mentoring dental business owners and perfecting for dentistry, the structures, systems and methods that I have used outside of dentistry for over 20 years, to grow businesses, engage teams and improve financial results.

I mentor, coach and train dental practice owners and their teams to be the very best that they can be.

I am a founding partner of The Future Health Partnership, a partner in specialist referral practice Dental Excellence at Harewood and a Heart Your Smile Ambassador. I was voted 22nd in The Dentistry Top 50 in 2012 and I have worked with over 50 dental practices across the UK and Ireland.

Who is Matt Perkins?

Matt has extensive experience in all aspects of periodontology and implant dentistry and has a special interest in bone augmentation, bone and periodontal regeneration and periodontal plastic surgery. He is a partner in Modus Advanced Dental Clinic, a specialist referral practice. He also has varied experience in the treatment of peri-implantitis.

As a registered mentor for the ADI he lectures nationally and internationally he lectures on all aspects of periodontology and implant dentistry. He also sits on the editorial board of two national journals, for which he regulalry writes articles. He was voted 6th in the Dentistry Top 50 2012.

What have we got in common and why now?

Matt has been a client and a regular attendee of The Insiders Club since 2010 and has now joined me to present the Insiders Club workshops. His clinical and business experience will provide you with a unique perspective and understanding of how the highest level of clinical delivery can sit alongside business success, what this means for your dental business, your team and your patients.

What is The Insiders Club?

Until now, The Insiders Club has only been open to a select group of dental business owners on a one to one basis...until now, “the best kept secret in dentistry”* is now open to you.

*(Matt Perkins, Modus Advanced Dental Clinic)

“It’s like coming home” Martin Fallowfield, Smile Oralcare Peterborough, BDA Chairman

“The Insiders Club puts me in the driving seat of my business” Sarveen Mann, The Fulham Dentist

"Kevin has the ability to focus you on the solutions to your biggest business challenges" Rachel Elnaugh, author, mentor and former Dragons Den TV star

"There is something about his energy, something that sets him apart" James Goolnik, Bow Lane Dental

"I've been impressed with him since I first met him - he's a real coach - really works to make you decide how your practice is going to develop and then moves heaven and earth to help you" Sheila Scott, dental business coach

“Combines the pragmatism of an experienced mentor with the passion of a business owner...one of the few that I recommend” Chris Barrow, BKH Holdings

Why do you need to join The Insiders Club?

What would it be like if you were as confident about your business, finances, team and marketing as you are about your clinical skills, even when the door of your surgery is closed?

If you could have a team that willingly give that little extra, a marketing plan that attracts more of the patients that you want and a level of service that keeps your patients happy, how would you all benefit?

There are a few quick wins in business and you can probably find those for yourself. You don’t go on a clinical course and bring the tutor back to your surgery. My approach follows this same idea; to develop you personally as a business leader so that the skills, motivation and support you will receive from me, produce the answers, application and results from inside of you.

What does The Insiders Club deliver?

It’s a full 12 month business development and leadership programme with carefully selected modules, online as well as face to face support and optional onsite training for you or your team.

It includes guest clinical speakers and industry professionals. The program is split into four quarterly workshops with clearly defined objectives and outcomes that are designed to develop your business and you as a business leader. You will also be invited to join a monthly webinar where you will review your progress and get supportive feedback from your peers. You will also receive your own Dashboard budgeting tool and annual development plan.

The 2013 programme starts on March 20th and is open to just 12 members so that you get personal attention and the opportunity to build your own support network of like minded dentists.

What is included in The Insiders Club workshops?

Personal mentoring and you will be guided through your own 90 day business development plan which we will review at each workshop.

Finish each workshop with specific personal and business activities such as defining your business plan, financial budgeting and monitoring, defining and implementing your brand values.

A detailed introduction and analysis of a proven business structure that you will be able to apply to your business.

You will be given exclusive online access to your very own Client Dashboard which breaks down all of your financial, marketing, efficiency, patient service and personnel management objectives into an Annual Operating Plan.

The objectives, strategies and measures that are essential for long and short term planning.

A proven framework that will guide you through exactly how to manage and lead your business broken down into key monthly activities that you can monitor and measure.

How to engage, motivate and reward your team without just throwing money at them.

You will learn the specifically how to share your vision and plans for your business, how to search, recruit and retain talent and how to engage all of your team as efficiently and as quickly as possible.

The principles and methods that are proven to deliver consistent patient care and first class results, where all patient feedback becomes positive.

Learn how to understand your patients more than ever before, explain how you can help them, find the common ground that all of your team share so that first class patient care becomes standard.

How to market your business without spending loads of money and yet still attract the patients that you want.

How to create marketing plan, identify exactly who your customers really are and monitor the results.

Why, when and what you should be looking at to make sure that everybody has a profitable relationship with your business - including you!

Understand exactly what you need to measure and monitor in your business so that all stakeholders have a value relationship.

What else is included?

Specific training modules including how to use written, verbal and non verbal communication to put your patients at ease and increase treatment plan acceptance.

Tear up any previous perceptions about sales and selling and learn how the best communicators create an environment where patients understand you and genuinely want what you can offer them.

Financial and accounts training - what to look for in your accounts and trading performance, when and how to take action.

Business is about cash and behaviours. You will learn how to manage cash, profitability, building business value and exit strategies.

Leadership development - how your own confidence can become a state of mind.

Learn about states and what drives human behaviour so that you can recognise your own state and know how to change it.

All workshops are delivered through a framework that I have tried and tested. It is only a framework though and we can adapt and develop each day according to the real situations we are dealing with.

Lunch, refreshments and fun.

What isn't included?

All the answers to life, business and everything - sorry, if you want somebody just to tell you what to do then I wish you well.
Lots of talking about clinical stuff - there are plenty of other places and opportunities for this.
Moaning.
Loads of boring slides

Ah yes but what about...?

“I have been to these groups before and we just end up talking about dentistry and whinging” - Well, you may have done but I have trained extensively in facilitation, run many of these workshops before. You have just got to trust me on this one, I don’t let it happen.

“It’s all well and good meeting every 90 days, but am I left to my own devices for the other 89?” No. Your membership of The Insiders Club includes a fortnightly conference call with the rest of your group and one to one discussion if you require it.

“I have somebody else doing training with my team” That’s absolutely fine. I know many of the trainers personally and we can make sure that we complement each other. I can also provide telephone, communication, sales and care coordinator training on site if you want it.

“The time away from my chair” Agreed, you can’t be in two places at once but we are talking about four days per year and the benefits of making this investment in you and your business are proven.

What will the results be?

Attract more of the patients that you want

Retain the patients that you want to keep

Increase your profits

Increase your turnover

Reduce gaps in your book and those that work for you

Achieve what you really want from your business

Know how to speak to yourself (yes thats right yourself) your team and your patients to get the personal results that everybody wants

Share your experiences with a positive and like minded peer group and know that you are not on your own

Have a happier team who enjoy their job

Know that you are making a difference

When and where will The Insiders Club take place?

The workshop will be held at a location that is most central to where are members are travelling from. It will be a quality hotel with good facilities and easy access. The first workshop will be in March 2013 and quarterly thereafter.

What is the investment?

I will ask you to invest your full commitment to The Insiders Club so that you will achieve real results for you, your business and your patients.

In return I will ask for a monthly subscription of £195. These prices are subject to VAT which I have to charge and pass on to the appropriate authorities, sorry that’s just the way it is.

My commitment to you?

At each workshop you will have the chance to assess what you have learned and provide your full and honest feedback. If you do not feel that it working for you, I will refund your three previous months subscriptions.

What do you need to do next?

Think very deeply about what changes you would like to see in yourself, your business and your patients. If you are ready to make these changes then call or email me and we will have an informative conversation about exactly how The Insiders Club will work for you.

Business leadership for dentistry...